Fairfax TV uses BitTorrent to get videos

Fairfax's Chief, Ricky Sutton, has said '"One of our major ways to get content is going to BitTorrent, and other BitTorrent sites, and find what people are illegally downloading to then go to the content owner and say, 'hey, I watched this last night it's going awesome on BitTorrent' and then say 'how about giving it to us?"''

What Natalie's Media Spot says:

Fairfax's technique to attaining their videos is smart, they are not downloading these videos illegally, they are only using the website as a source to find out what is popular and then contacting the owner of the video to inform them of people illegally downloading their content. BitTorrent allows people to download and watch content illegally and the last thing companies want is their content being downloaded illegally, so by Fairfax offering to show this content that is being downloaded, companies content is still being shown and making money. It's keeping their industry alive in the sense that not everything is just being downloaded illegally and being ignored in the media or television.

Colley, A 2012, 'Fairfax TV opens up on viedo content acquisition', Australian, 9 October, viewed 9 October 2012.